Analyze a Campaign

Ably™ | Unbelievably odor & stain repellant natural apparel: Review, Funding & Stats

https://www.kickstarter.com/projects/ably/ablytm-unbelievably-odor-and-stain-repellant-natur
Scoring

Hyperstarter Score

55%

Better

Campaign

Goal Status

Funded

Backers

4,900

Pledge Amount

$540,112

of $20,000

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General Sites

10
Referring page & text snippet
Say Goodbye To Stinky Synthetic Clothing; Apparel Industry Veterans Introduce Hi-Tech Natural Clothing Line Ably | Pamper.My
www.pamper.my

Ably, the clothing line activated by Filium technology, exceeded its Kickstarter goal in less than 24-hours. The campaign will run through

Revolutionary Ably apparel t-shirts
blog.tshirt-factory.com

the prototype stage, if you can believe it. Although the Kickstarter campaign is already a major success – it has pledged no

Seattle high-tech clothing line Ably promises to stand up to stink and stains, triples Kickstarter goal | Cruzersoftech
Jun 12, 2021|cruzersoftech.com

Ably launched a Kickstarter campaign final week with a goal of $20,000, which it reached

technology | Raphael Rychetsky
Oct 6, 2022|raphael-rychetsky.de

Ably Shirts

Start-up invents a cotton shirt that's resistant to coffee, wine and sweat - Desifashionista
desifashionista.com

The pair recently closed a Kickstarter campaign, which drew 4,900 backers who pledged $540,112 in funding.

Showing 5 of 10 backlinks

Ably™ | Unbelievably odor & stain repellant natural apparel: Campaign Review & Analysis

Campaign Page Overview

Detailed breakdown and suggestions for improvement

Hyperstarter Score Breakdown

title5
Excellent, the title is just the right lengthTITLE: 61

The title might be the right length, but make sure to take into account relevant keywords. Organic searches on the platform may make up a percentage of your backers.

description3
Consider revising the description lengthDESCRIPTION: 134

Is the description to-the-point and concise? Focus on the main features of the campaign and how a backer can benefit.

content1
There are 549 wordsWORD COUNT: 549

This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text.

links5
There are 2 external linksLINK COUNT: 2

Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust.

images3
There are 28 imagesNUMBER OF IMAGES: 28

You may need to add a few more images. Whether it is product images, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned.

Suggested Improvements

Congrats on overfunding!

Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.

DESCRIPTION: 134

What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.

WORD COUNT: 549

People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.

NUMBER OF IMAGES: 28

View your copywriting as a supporting element, and do your best to structure your campaign around graphics and images. Animated GIFs show your product in action. Make sure you have at least 2 or 3 high-quality GIFs that span across the whole page width.