8-in-1 EVOLUTION BRA: The World's Most Advanced Bra: Review, Funding & Stats
https://www.kickstarter.com/projects/evolutionbra/8-in-1-evolution-bra-the-worlds-most-advanced-braHyperstarter Score
36%
Good
Goal Status
Backers
13,642
Pledge Amount
$1,105,177.5
of $30,000
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Marketing & Backlinks
Popular Sites
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The 6 Weirdest Fashion Kickstarters of All Time www.yahoo.com|High Traffic project (and the most successful one aimed at women ever), Knix Wear promises nothing less than a revolutionary bra. Its Evolution Bra |
How this entrepreneur raised $1.1 million in 40 days - Bizwomen www.bizjournals.com|High Traffic word and deliver a quality product. Knix Wear has been rolling out the Evolution Bra to Kickstarter backers throughout the year. |
Knix Wear Evolution Convertible Bra Kickstarter www.refinery29.com|High Traffic a lot of interest. Canadian company Knix Wear has raised $92,000 on a Kickstarter to make it happen — and the initial goal was |
Entrepreneur’s mission: make a more comfortable bra - The Globe and Mail www.theglobeandmail.com|High Traffic Ms. Griffiths then launched a Kickstarter campaign in 2015 for "the world's most advanced bra," eventually raising |
The Evolution Bra Is An Undergarment Masterpiece, Hoping To Change Bras Forever — PHOTOS www.bustle.com these undergarments are usually not a lady's favorite. However, the Evolution Bra by Knix is revolutionizing the way women wear their bras each day. |
General Sites
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Notable Life | A Canadian Company Has Revolutionized the Bra with a Reversible, 8-in-1 Design notablelife.com The Evolution is currently cleaning up on Kickstarter , and has earned $113,274 (at the time of writing) |
How Knix Wear Founder Shipped a Million Undies Around the World - StartUp HERE Toronto Oct 12, 2017|startupheretoronto.com and raised more than $1 million on Kickstarter; the largest amount for any fashion project . |
PMM Inspiration: Meet Joanna Griffiths of Knix Wear... "Every Body Has a Story" - PLUS Model Magazine www.plus-model-mag.com Five weeks ago, we launched our first bra through our Kickstarter campaign which recently ended with over $1.1 million presale orders. |
If You Build It, They Won’t Necessarily Come - The Power of Promotion | Funded Today www.funded.today Knix Wear Evolution brassieres |
The Top 5 Travel Kickstarter Projects – Encircled www.encircled.co Travel Essentials. Encircled creates versatile minimalist clothes with the everyday traveler in mind. Each piece is Made in Canada, out of sustainable, and eco friendly materials. |
8-in-1 EVOLUTION BRA: The World's Most Advanced Bra: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
Excellent, the title is just the right lengthTITLE: 51 The title might be the right length, but make sure to take into account relevant keywords. Organic searches on the platform may make up a percentage of your backers. | |
Consider revising the description lengthDESCRIPTION: 133 Is the description to-the-point and concise? Focus on the main features of the campaign and how a backer can benefit. | |
There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. | |
Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. | |
Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.