Analyze a Campaign

監獄體衆籌計劃 Prison Gothic Crowdfunding: Review, Funding & Stats

https://www.indiegogo.com/projects/prison-gothic-crowdfunding
Scoring

Hyperstarter Score

36%

Good

Campaign

Goal Status

Funded

Backers

0

Pledge Amount

886,788

of 700,000

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General Sites

12
Referring page & text snippet
Prison Gothic Revival Programme: saving Hong Kong’s disappearing font from oblivion | TypeRoom
www.typeroom.eu

Support the campaign on Indiegogo to save Hong Kong’s once handmade road signs font from oblivion here.

The handmade font used in Hong Kong's road signs — Quartz - Vigour Times
vigourtimes.com

Road Research Society is now raising funds to further develop the typeface. If they can meet the

Prison Gothic: A New Font Inspired By Hong Kong’s Inmate-Made Road Signs - The HK HUB
thehkhub.com

In July, the Road Research Society launched a crowdfunding initiative to raise $700,000 for the last phase of the Prison

The handmade font used in Hong Kong's road signs — Quartz - Web Today
webtoday.us

Road Research Society is now raising funds to further develop the typeface. If they can meet the

Designers are racing to digitize Hong Kong’s disappearing street typography - Techio
techio.co

Road Research Society is now raising funds to further develop the typeface. If they can meet the

Showing 5 of 12 backlinks

監獄體衆籌計劃 Prison Gothic Crowdfunding: Campaign Review & Analysis

Campaign Page Overview

Detailed breakdown and suggestions for improvement

Hyperstarter Score Breakdown

title4
The title has a good length, but could more text be added?TITLE: 34

Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines.

description5
Excellent, the description is just right!DESCRIPTION: 99

The number of words in the description is just right to capture attention and bring them into your project.

content1
There are no wordsWORD COUNT: 0

This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text.

links5
Not PresentLINK COUNT: 0

Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust.

images1
Not presentNUMBER OF IMAGES: 0

Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned.

Suggested Improvements

Congrats on overfunding!

Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.

TITLE: 34

The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.

WORD COUNT: 0

People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.

NUMBER OF IMAGES: 0

Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.