ChessUp - Level Up Your Chess Game: Review, Funding & Stats
https://www.indiegogo.com/projects/chessup-level-up-your-chess-gameHyperstarter Score
29%
Need Improvement
Goal Status
Backers
669
Pledge Amount
$1,925,194
of $30,000
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Marketing & Backlinks
Popular Sites
2| Referring page & text snippet |
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 Indiegogo: 📢 Update #15 from ChessUp - Level Up Your Chess Game | Milled milled.com The ChessUp - Level Up Your Chess Game team just posted. |
 $1.7M+ crowdfunding haul puts ChessUp in attack position for production, hiring top talent Aug 5, 2021|www.startlandnews.com Click here to pre-order ChessUp on Indiegogo. |
General Sites
10| Referring page & text snippet |
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 Digital Sandbox KC Adds 6 Early-Stage Startups to Its Project-Funding Roster www.kcsourcelink.com in health care, charitable giving, AI-enabled games and more. For Bryght Labs co-founder Elliot Wilder, this round of Sandbox funding comes at |
 levelupchess.com - Level Up Chess | Ultimate resource for chess player May 1, 2022|www.updownsite.com ChessUp - Level Up Your Chess Game | Indiegogo |
 ChessUp, connected chess board with a built-in chess instructor, Bryght Labs Inc., Overland Park, Kansas, USA pr.ai " ChessUp - Level Up Your Chess Game " on Indiegogo |
 Sandbox Companies by Funding Quarter www.digitalsandboxkc.com BryghtLabs - Olathe, Kansas |
 15 Coolest Gadgets That Are Worth Buying | Doovi Mar 10, 2021|www.doovi.com 1:36 ChessUp Chess: https://bit.ly/2RxFxr1 |
ChessUp - Level Up Your Chess Game: Campaign Review & Analysis
Campaign Page Overview
Detailed breakdown and suggestions for improvement
Hyperstarter Score Breakdown
 4 | The title has a good length, but could more text be added?TITLE: 34 Add more characters to the title, perhaps add specific niche keywords? Look at adding more words by researching your closest competitors and use what they wrote for their headlines. |
 2 | The description length may be too shortDESCRIPTION: 24 Consider revising the description wording. A good description can help potential backers understand what the project is about quickly. |
 1 | There are no wordsWORD COUNT: 0 This campaign needs more text on the page. Think about what questions potential backers will have on their minds, answer them through imagery and detailed descriptive text. |
 5 | Not PresentLINK COUNT: 0 Having a small number of outbound links to other sites showing reports, company sites etc., can help build trust. |
 1 | Not presentNUMBER OF IMAGES: 0 Consider adding more such as more product images including people, a features list including text and icons, timeline, photos of the people involved in the project and/or images of where you have been mentioned. |
Suggested Improvements
Congrats on overfunding!
Just keep pushing the campaign whether it is leveraging your own contacts, updating your ads or retargeting an existing audience or trying pitching and outreach to influencers in your specific niche.
The first job of your title and headline is to get attention. The way you capture someone's attention is by describing your project in an easy to understand manner. It also helps if your product has a superlative label. For example: Is it the "World's Best ____?", the "first _____?", the "fastest____?" etc. Can you explain to potential backers how your product is lighter, faster, quicker, bigger, smaller, better than competitors.
What makes your product unique? What makes it different from the others? Explain in your description what makes your product, different, better, cooler...more unique than all its competitors.
People love reading stories. It's why fiction authors outsell non-fiction authors by at least 1,000-to-1. Your product has a creation story, an origin and you may have stories of customers who have used your product and how it changed their lives. Tell these stories on your project page.
Not only do visuals draw a potential backers attention to the sections that they care about, but they also make your campaign appear more professional and well-crafted. Check how your "hero" image looks like as a thumbnail.