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Have a great idea and need support? Crowdfunding helps fund a project, venture or charity scheme by using the internet to reach out to millions of potential backers on over 500 Platforms.

Donations, Rewards, Debt / Lending and Investment Crowdfunding are the Crowdfunding models. Campaign owners pitch, promote and raise money...a little like Shark Tank (US) and Dragon's Den (UK), but to a wider audience.

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What is the Shape of Crowdfunding?

Trends show Crowdfunding has surpassed Venture Capital with over $34 billion crowdfunded in 2015, compared to the VC industry yearly average of $30 billion. [1]

Popular Crowdfunding websites & resources:

  • Kickstarter - The most active Crowdfunding site for projects and rewards. [2]
  • Indiegogo - An alternative to Kickstarter, offering InDemand after campaigns have ended. [3]
  • GoFundMe - A platform for crowdfunding campaigns that are targeted to raising money for life events and crisis. [4]
  • The Gadget Flow - The world's leading product discovery platform. [5]
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But...60%+ of all Kickstarter's fail to reach their goal. [6]

So what disguishes popular campaigns from the rest - and what can you do as a campaign owner?

  • Pre Launch marketing always wins. Most the big campaigns invested time and money in collecting emails and offline promotion.
  • A tangible, well thought out idea will always be popular with the Press. If an idea is based on a gimic, it will always be one.
  • Base campaigns around the current audience, using social media, websites and other methods of getting the word out.
  • Who are the influencers? What's their thoughts and how they feel can make or break campaigns.
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The Future of Crowdfunding

Crowdfunding has the benefits of testing an idea without having to spend too much money.

In the future individuals, companies and big brands can gauge the popularity of an idea before it's actually launched.

It can be seen as as a form of 2nd Level Validation, an inexpensive way of testing the market/demand for ideas by gathering data and so it will become more "Mainstream".

So what's next and how can Hyperstarter help?

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Need pre-launch advice or have an ongoing campaign let's talk

Hyperstarter works by contacting influencers, using the right pitches and finding out which major writers/sites competitors connected with.

Thank you!!! 1,835 backers from 60 countries. We've worked with tons of people. No one can compare to how much value @Hyperstarter brought

StylusFlex (Direct Tweet), $55,521 raised.

References: 1. Forbes Trends 2. Kickstarter 3. Indiegogo 4. GoFundMe 5. The Gadget Flow 6. Kickstarter Stats

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